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Tech Mahindra, AWS to build sports cloud platform

Offering focuses on building next-generation digital capabilities for sports organisations and delivering immersive and personalised experiences

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Tech Mahindra, AWS to build sports cloud platform
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28 Nov 2023 9:31 AM IST

New Delhi: Tech Mahindra on Monday announced it has collaborated with Amazon Web Services (AWS) to build a sports cloud platform.

The offering focuses on building next-generation digital capabilities for sports organisations and delivering immersive and personalised experiences to sporting enthusiasts worldwide.

“By building Sports Cloud on AWS, we aim to build a personalised, fan-focused community that transcends physical sports,” Jagdish Mitra, Chief Strategy Officer and Head of Growth, Tech Mahindra, said in a statement.

“The platform is positioned to disrupt the sports tech industry by providing opportunities for sports organisations and franchises worldwide to create a delightful fan engagement experience that is built on content and community, leading to commerce,” he added.

Both companies will collaborate to offer a comprehensive digital platform to sports organisations, offering use cases related to content and community engagement, customer data management and audience segmentation, and sports analytics, while delivering immersive stadium-to-home fan experiences by leveraging augmented reality and virtual reality (AR/ VR), and metaverse gamification.

“Our collaboration with Tech Mahindra will enable leading sports organisations to take the fan experience to the next level by creating immersive experiences and providing data-driven insights,” said Samira Bakhtiar, General Manager, Media, Entertainment & Sports, AWS.

The platform will use AWS native services, and specialist AWS services such as AWS Elemental MediaLive for delivering 24/7 linear channels and live events at scale.

Tech Mahindra Amazon Web Services Sports Cloud Jagdish Mitra augmented reality virtual reality metaverse gamification Samira Bakhtiar 
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